About


Fraction is a direct marketing company for small to medium sized businesses. The Company’s technology allows businesses to provide their customers with tightly targeted digital offers. Fraction provides the business with advanced analytic capabilities that provide insights and recommendations previously only available to much larger merchants.

Products and Services


Fraction develops and markets targeted offer campaigns for small businesses. The Company provides management services and tracking for their offers to the merchants and uses advanced analytics to optimize the campaigns.

Industry


Marketing and Analytics Software

Headquarters


San Francisco, CA, USA

Founded


2015


Founders


Executive Leadership


CEO: Sean Arietta

Cofounder: Colorado Reed

SVDC Investment


Seed 2016

Status


Active

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